The whole picture hasn't loaded yet, but the picture just got a bit clearer. and especially since it has been hazy all this year, its no less than great that this has happened.
it would be some kind of mixture of doing something based around humor and comics, with a definitive bent on the technical aspect, plus there would be parallel creative pursuits, creative but not a movie or a comic, parallel micro ventures which solve small, really small problems.
and this would be the focus, everything else can take the backseat.
and here are some character sketches...